Ebook E-Marketing: Theory and ApplicationBy Stephen Dann, Susan Dann

Ebook E-Marketing: Theory and ApplicationBy Stephen Dann, Susan Dann

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E-Marketing: Theory and ApplicationBy Stephen Dann, Susan Dann

E-Marketing: Theory and ApplicationBy Stephen Dann, Susan Dann


E-Marketing: Theory and ApplicationBy Stephen Dann, Susan Dann


Ebook E-Marketing: Theory and ApplicationBy Stephen Dann, Susan Dann

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E-Marketing: Theory and ApplicationBy Stephen Dann, Susan Dann

A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.

  • Sales Rank: #4232706 in Books
  • Published on: 2011-02-15
  • Released on: 2011-02-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.00" w x 7.00" l, 2.46 pounds
  • Binding: Paperback
  • 420 pages

Review
"The topics are organised in a clear and coherent way ... the author presents a comprehensive foundation of e-marketing and places special attention on the most recent developments in the Web 2.0 domain."--Jennifer Rowley, Professor of Marketing and Information Management, University of Wales, Bangor, UK

"The strength of the book is that it focuses on issued faced by e-commerce marketers and the applications of technology in contemporary marketing."--Alan Charlesworth, University of Sunderland, UK

About the Author
STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business & Economics, Canberra, Australia. SUSAN DANN is now a freelance writer and consultant, having previously held many academic posts in Australia and served as Director of the Australian Marketing Institute.

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